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It all started with one flower crown.
My name is Allison and I am the owner/designer of Flower Crown Society. In 2013, I was the creative director and stylist for a large fashion company and created lookbooks every month. For the spring, I desired to go all floral and knew I wanted to make a fresh flower crown for the model. After the lookbook published, I received great feedback and started getting a demand for flower crowns. After researching everyone who carried flower crowns, from large retailers to small boutiques, I realized there was a place for me in the market. The idea of creating flower crowns for women and helping them feel beautiful often kept me up late at night, brainstorming new designs and marketing tactics.
Along the way, I have collaborated with amazing photographers, models, reputable retail brands, and other artists. I am beyond grateful for all the opportunities I have been given and hope to create opportunities for others as well.
A year has passed, and I am still so passionate about this idea. I have expanded into new products, such as headwraps and headbands, but my focus has remained on flower crowns. I love creating each one by hand and my ultimate hope is for the recipient to feel beautiful wearing it.